As Silver Rock’s Marketing Lead, Jackie leverages more than 25 years of marketing experience to achieve objectives through product development, business development, marketing strategy, strategic planning, creative, testing and measurement. She often contributes to client engagement strategies and thought leadership.
Prior to joining Silver Rock Consulting, Jackie held leadership and executive roles with marketing agencies, financial service companies and insurance organizations. Previously, she served as a leader in Sponsored marketing with MetLife Direct and MetLife Auto and Home. She has also worked with GMAC Insurance, General Motors, Fireman’s Fund Direct, Affinity Group Inc., Summit Marketing Group, Bank One and numerous member-related organizations.
Jackie has expertise in direct response marketing, product and business development, customer segmentation, brand marketing and database marketing/CRM. Appointed as a co-lead for devising a CRM, cross-divisional marketing database strategy, she was a key contributor to GMAC’s intersection with GM’s CRM solution.
Jackie received her B.A. in Speech Communication from the University of Missouri. She holds Six-sigma and Go-Fast certifications and serves as a public speaking coach for students of varying ages.